Affirmation of Cultural Heritage Digital Promotion within Smart Destination Concept

The paper explores the perspectives of implementing digital, online promotion within concept smart destination development, aiming for competitiveness that innovative tools and systems enable. Built heritage in developed tourism destinations presents an attractive resource, its presentation through digital technology impacts culture's perception. With development new technologies adoption trends, e-tourism cultural represents a significant challenge destinations. Research design includes identification followed by longitudinal study, research progress implementation, analysis key promotion. Several aspects are explored: promotion, digitalization heritage, WiFi coverage social networks' real-time streaming. Qualitative quantitative methods aim to contribute knowledge about important use tools. points how advantages potentials developing culture destination, recognised as strategic policy implemented marketing sites.